White-Labeling your product allows other companies to sell your product under other brand names. Considering using white label solutions as an effective part of your business' strategy means evaluating the level of market interest in white label applications of your product, as well as the effort required to convert your existing brand design to other brand identities.
We analyze your product’s potential effectiveness as a white label solution by evaluating your target market’s receptivity and readiness for white-labeling—for instance, your target market may be established businesses that want to extend their brands' reputations by purchasing a white label solution with their own brand identity instead of the same product under your company’s brand. We also evaluate the cost of developing white label solutions, both in time and labor, which can vary widely depending on the complexity of the product and its architecture.
When approached with a concept or product definition, we can build your product to easily enable white label solutions by incorporating customization parameters into the product’s architecture, as well as ensuring that any change in branding will not affect the quality of the product’s user experience (UX).
Implementing white label solutions often involves careful management of the copyrights, trademarks, and corporate identities of multiple stakeholders.