A Market Opportunity Analysis identifies ways to create value in a particular market. It evaluates factors in the competitive landscape, industry trends and regulatory shifts, and the nature of the target market to determine where there may be good prospects for new products, desirable improvements in functionality or efficiency, and other means of value creation.
This kind of analysis helps startups as well as established small and medium-sized buinesses launching a new product or entering a new market. For instance, we helped an established small business expand from government contracting to a commercial market for the same software product line, including B2B readiness consulting and development of a new sales strategy to bring their existing products to a new market. We also adjusted some of the product's features to better fit this new market, making sure that the corporate identity and trademarks remained consistent across all markets for the product line.