Definition: Proper Orange is comprised of a dozen business & technology experts who deliver company building as a service (CBaaS). Each with years of C-level experience, the company’s principals never lost their passion for doing the work or the desire to delve into the nitty-gritty.
The ultimate “one-stop shop” for building or scaling software-heavy businesses, Proper Orange is where opportunity meets action. The principals handle the dirty work: architecting businesses, automating processes, solving problems, scaling operations, implementing solutions. You focus on your deliverable.
You could hire multiple one-off service providers. You could build your own C-level team in-house. But why not hire a successful C-level team that already exists?
With Proper Orange, you gain up to a dozen experts across multiple disciplines that already work well together. It doesn’t hurt that they’re the more affordable option, too.
And for a select few companies who pass the vetting process, the Proper team provides their time and services as a non-equity investment. You can stop raising money. You can start working with Proper Orange to build or scale your business as quickly as next Monday. More on Proper Orange Select
Proper Orange is basically a commercial off the shelf (COTS) solution, an adaptable package to fit specific business. UX firm. Marketing agency. Law office.* PR company. Software development shop. Proper Orange is all this and more. Or less. Depending on what your business needs.
All twelve of Proper Orange’s principals are either invested in angel groups or involved with venture capital firms as advisors. All twelve are leaders in the start-up community. They have done everything from drawing the first sketch of a business to negotiating a successful exit, and every step in between.
So they have a deep understanding of the difficulties that founders face, especially when it comes to finding a team of qualified people to run their tech business.
Work with the Proper team to build a scalable organization. Hit the ground running immediately. You’ll plug into a pre-built team that has the experience you need. The cost is far less than building your own team, so you may only need to raise a small amount of money. And the Proper team will ensure you invest in the right resources, so you avoid problems as you grow.
Over and over, the Proper principals saw the same story. An entrepreneur trying to find money. Researching to find the right group. Giving presentations. Repeating those presentations. Going through callbacks. Giving even more presentations. It becomes a full-time job.
And it takes a roughly a year, on average, to raise money. Lost time that could have been spent building and refining the product, talking to customers, and forming a strong organization.
For a select number of businesses each year, there is an alternative. Proper Orange can provide time and services as a non-equity investment and gets paid through a later stage revenue share model.
Skip the line. Start building your product today with an experienced, passionate, and knowledgeable team by your side.
Here’s how different organizations have used Proper Orange’s services:
Orange is confident, cheerful, and sociable. It inspires, vitalizes, and stimulates. Orange is optimistic and fun and willing to take risks. It’s determined. It’s successful. It possesses the energy of creation.
That’s the Proper Orange team in a nutshell.. Orange is the color of their values and their personalities.
And they love the fact that you only get orange by mixing two other colors – because their strength comes from combining their unique perspectives.
Approximation of spectral colors on a display results in somewhat distorted chromaticity.
Some more info about the color itself.
Roughly halfway between Harvard and MIT, Proper Orange is located in one of the oldest buildings in Central Square. A building with a history of creation and construction.
It started as a factory where artisans crafted pieces of furniture. Today it is home to some of the most creative minds in the City of Cambridge: A portrait photographer whose work has been featured on the cover of The Atlantic. An artist whose sculptures have appeared in renowned restaurants, like Cuchi Cuchi in Cambridge.
Proper Orange fits right in.
The Proper team takes the location’s legacy of creation, design, and innovation very seriously. They want to soak it up. And they hope to add to it by harnessing their own creative energies for your business.
Work directly in the Cultural District in Central Square. Side-by-side with artists and entrepreneurs poised to become the next big thing. Within walking distance of amazing restaurants. Just a few steps away from the Red Line.
And the office space itself is incredible. 5,000 square feet housed in a two-story loft space with a stunning European design. Contact us to schedule a visit.
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Cambridge Technology Law is a full service technology law firm that helps portfolio companies in patent, trademark, and copyright research, acquisition, and commercialization; software licensing; trade secret management; strategic consulting; technology transfer and monetization.
Because they work on-site, they get to know your business from the inside out, so they can give business-savvy and cost-effective advice. The firm brings decades of experience, including serving as in-house counsel to companies of all sizes (from start-ups to $1 billion+ firms), balancing the needs of multiple stakeholders, meeting budgets, and focusing on the bottom line.
They translate your ideas into value for your business by overseeing IP portfolio development and management; buying, licensing, and selling technology; and helping you to form strong, functioning collaborations. They believe in careful planning, detailed execution, clear communication, and smart risk-taking.
Jeff Maclaren works closely with Proper Orange to provide CFO services, such as strategic planning and budgeting; cash management; M&A; financial modeling and analysis; risk management and insurance; systems and controls; administrative and human resources management; and facilities planning and acquisition.
With decades of experience providing CFO and COO services to small and mid-sized businesses, Maclaren has a long track record of accomplishments in firms big and small, such as McDonnell Douglas, ITT, Barr Associates, and Williams Advanced Materials.
He specializes in high growth, turn-around, and start-up situations, and is known for his flexibility, creativity, honesty, and strategic thinking.